Our Solution


myShopNET is a project whose focus is on personalizable, design driven, consumer goods: any kind of good, not mass-produced, that require the collaboration of the final customer as co-designer of the product, like for example footwear, clothes, glasses, furniture, clocks, toys, etc. 

These products have very special requirements, due to its nature: for example there is no physical sample before the good has been manufactured, and it is not manufactured before the customer co-designs it, so there is not possible to see it or try it before it has been purchased, requiring specific solutions to overcome these kind of problems, like fitting and sizing tools, powerful realistic pre-visualization tools, friendly and easy to use co-design tools, etc. 

myShopNET main result will be a market-ready software platform that allows a user to create in less than 24 hours a complete e-commerce solution specifically addressing the needs and requirements of the commercialization of customizable design driven consumer goods, comprising specific modules for three types of products (footwear, shirts and high-end fashion), and being easily expandable to new ones. 


Official communication channels


Be patient: as soon as we finish the project results, this is the place where we will show them.

Project showroom



Four complementary SMEs

The consortium of myShopNET is composed by four European SMEs, bringing together expertise in ICT development and deployment, personalized consumer goods manufacture, B2C and B2B models applied to consumer goods commercialization, footwear and apparel (both casual and high fashion) business, and fully interconnected Electronic Data Interchange: 

Pro-active ICT consulting and developer, providing advanced tools for consumer goods manufacturers and distributors (mainly in the footwear sector, but also glasses, bags, suits...), focused on 3D visualization and co-design tools, integrated with advanced data management systems, smart fitting tools and material creation applications.

Find more information at www.alugroup.es

ICT SME offering solutions and services targeting specific sectors like the Media, Banking and Retail, Utilities and the Public Sector, as well as horizontal solutions focusing on Content Management, Enterprise SW, Web Apps, Human Resource Management, e-Learning and Mobile Apps. Our activities span several countries in Europe, including CIS, Eastern EU, as well as the Balkans.

Find more information at www.atc.gr

SME with 2 main business units: a fashion department in charge of the B2C clothing, with the entire chain covered: web shop, 2D/3D configurator, CAD, manufacturing and delivery. The user-defined shirts and blouses are produced through a fully automated production fullfillment system. The business department develops ICT solutions for the fashion industry.

Find more information at www.bivolino.com

Start-up SME comprising expertise from Fashion Design, Fashion and Technology Convergence, and e-Commerce. Our work is related to implementation of novel methods to accurately capture physical properties of high quality fabrics, photorealistic 3D simulation, personalized avatars and almost real time rendered simulation of clothing behavior.

Find more information at changeofparadigm.com


Documentary results of the project


Situation and market

Although there are a lot of generic tools available for the creation of online shops (Wix, Volusion, Shopify, Yahoo Small Business, Magento, etc.), there isn’t market availability of a specific tool adapted and focused on the particular requirements of personalizable design driven consumer goods, that allow an easy and fast way (not requiring specific technical knowledge or abilities) to deploy an e-commerce experience, complete with connection to the supply chain, adapted to multi modal commercial strategies, and seamlessly connected to major existing or new shopping sites, that offers an engaging experience to the consumers, involving them in the design process of personalized consumer goods.


The design-driven consumer goods represent a substantial part of European economy. The targeted industrial sectors represent a total annual turnover of 500BN €, employing 5 million people in more than 500,000 companies across the EU-27. And in this market, there is an increasing interest in personalizable items: more than 35% of online consumers are interested in buying customizable co-designed products. 

It is also important consider that there are average of 264 million e-shoppers in Europe, spending 1,376 EUR / year. Apparel and footwear are the leading product category in e-commerce both in EU and the USA. For example nearly 50% of all Internet purchases in UK were clothing and sports goods, including footwear. It is also the fastest growing category, with 20% annual growth in Europe. 


...and latest events

April 18, 2018

On April 18 & 19, myShopNET project travelled to Florence, where it took place the IT4Fashion event.

IT4Fashion is an industrial and scientific conference and exhibition where fashion companies, brands, practitioners, researchers and software houses, from all Europe discuss on IT technologies in the field of fashion and luxury. The conference represents, since its first edition, a unique event where fashion companies present th...

November 30, 2017

During the last week of November, the project partners have held the Mid-term meeting of myShopNET in Barcelona (Spain).

The main objective of this meeting was to review the work done during the first year of project, as well as to discuss and plan the work to be done during the second year.

During this first year of project, partners have met the foreseen objectives; they have completed the work of WP1 (Definition of requiremen...

October 27, 2017

During this month of October, the project partners have attended numerous events to disseminate information of myShopNET, in Belgium, Holland and Spain.

In Elche (Spain) we have explained to regional footwear manufacturers and distributors, the advantages of using the platform which will be deployed by myShopNET, to make a fast deployment of customised footwear online shops.

In Brussels (Belgium), we pitched the project in front...

September 19, 2017

COSME has recently launched a fantastic opportunity for Fashion Designers. Such opportunity is named WORTH. WORTH Partnership Project is about collaboration between talented fashion designers, creative people, manufacturing enterprises (SMEs) and technology firms willing to enter into a partnership to develop innovative products. This initiative aims at establishing connections between fashion design, manufacture, craft and te...

June 21, 2017

During the last week of June, it took place in ATC premises in Athens, Greece, an important technical meeting for continuing with the correct development of the project, focused on critical tasks of WP1 and WP2.

The objectives of the meeting consisted in clarifying open questions to be answered to broaden the technical understanding/underlined technologies; ensuring partner responsibilities, activities and tasks are aligned; an...

June 9, 2017

On Friday 9 June, our partner AluGroup presented myShopNET project in Bologna (Italy), at the event organized by Watify “Digitisation in Fashion” during the session of “Digitalisation in the Fashion Business – New Technology Solutions” and in the multilateral meeting “Personalized Fashion & E-commerce”.

Watify is a non-for-profit initiative supported by the European Commission based on several sessions of serial entrepreneurs e...

May 9, 2017

The Company Gerber Technology hosted a panel discussion on topic “Digitalization for Fashion” and it showcased Digital Solutions at the 2017 Texprocess Tradeshow.

The digital revolution is here, and that’s good news for the fashion industry. Cutting-edge digital design tools will help garment manufacturers cut costs by millions of dollars, increase throughput, reduce waste and – most importantly – stay competitive in the age of...

March 29, 2017

On 29th of March, at the new facilities of AluGroup in Elche (Alicante), we received the visit of EU EASME Project Adviser Piedad Rivas.

AluGroup, as project coordinator, explained the work done during the first four months of our project, specially focused on WP1: this WP represents a key period of the project, as their results should pave the way to the critical development that should be done in WP2, the myShopNET platform....

March 16, 2017

On 27th of January, the Executive Agency for Small and Medium-sized Enterprises (EASME) and the Directorate General DG GROWTH hosted at Brussels (Belgium) a Coordination Kick-off meeting for those projects selected under Call Design-based consumer goods.

The objective of the meeting was to provide information on the administrative and financial management of COSME projects, to get better knowledge on the scope of your individua...

December 20, 2016

We started.

On 20th and 21th of December, it was held in Elche the kick-off meeting of the European project myShopNET, partly funded by the European Commission through the COSME program, focused on improving the competitiveness of European SMEs. In this project, coordinated by the Spanish company AluGroup, participate the Belgian company Bivolino (custom made shirts), the English company Change of Paradigm of England (fashion c...

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The project link to the social network

COSME data hub
Enterprise Europe Network
Worth Project

This project began in December 2016 and will last until December 2018. If you are interested in any of the non-confidential deliverables, please ask the Project Coordinator. 

This website is part of the project myShopNET, wich has received received funding from the European Union´s COSME Programme (2014 - 2020)

@ 2016 - 2018 myShopNET Consortium