On April 18 & 19, myShopNET project travelled to Florence, where it took place the IT4Fashion event.
IT4Fashion is an industrial and scientific conference and exhibition where fashion companies, brands, practitioners, researchers and software houses, from all Europe discuss on IT technologies in the field of fashion and luxury. The conference represents, since its first edition, a unique event where fashion companies present their greatest success stories in the application of IT solutions, together with keynotes on new technologies and IT solutions made by leading industry experts.
The first two days (18-19) were dedicated to the industrial case studies carried out by fashion companies’ speakers and expert keynotes and worldwide vendors.
The company held 1050 global visitors (in 2017) and 500 different fashion companies attended to the event. Also, 150 case studies were shown.
But, what about myShopNET? myShopNET owned a stand, in which videos of the tools, like the co-design and VR/AR tools, some personalized consumer goods (such as shoes and shirts) and the myShopNET platform were shown.
Moreover, Mrs. Piedad Rivas, the Project Manager of COSME (EASME) came to visit us and tested such tools. Also, she was the chairman of the roundtable named ‘Digital Fashion – Supply Chain: a European Vision’, in which myShopNET participated too.
Finally, it is worth noting that our partner Bivolino received the ‘Best Case Study’ award, which showed their tools included in the myShopNET project.
Such a great experience!